And not just your mother, either. Lots of people have lied to you about how hard it would be to finish, publish and get the word out. In fact, you probably lied to yourself.

I’m not saying it’s easy. In fact, that would be the biggest lie of all. But I do want to share with you that publishing a kindle book is a lot easier than I had originally thought… based on my own experience, mid-stream in this launch process of my new little book “Info Product Complete”

1. It’s really hard to get to #1 on kindle

I’m going to say that’s an absolute bold faced lie. And one that I believed for many years. I’m not ready to share the exact numbers just yet, but let’s just say it’s not nearly as hard as either of us thought!

2. You MUST hire a designer for your book cover

I really think I will hire one for my next book cover design, but this time I created three mock-ups, asked for feedback, implemented the changes people suggested. I think it looks pretty good for a very first book. What do you think?

Info Product Complete

available on kindle free this week.


3. You shouldn’t give it away for free

Okay, this might be true for a lot of things in life. But as a promotional strategy, getting your book into the hands of a lot of people quickly could require a ridiculous amount of work. Using the free promo days through KDP on Kindle has been, by far, the simplest way for me to share this with a lot of people, fast.

And from a marketing perspective, this is an incredibly cost effective way to share a message (at less than a nickel per downloaded copy  – I made sure to keep the images in my file small, to decrease the file download size)

Will it convert into long time readers / subscribers / customers? I’m not sure. It’s definitely too soon to tell. But for the moment, I’m pretty happy with this strategy.

Besides, it gets people talking, like this…

4. An ebook isn’t a real book

I’m not exactly sure what to say about this one either. But I can tell you that it’s certainly getting more buzz than any of the pdf ebook I’ve created and sold. And of course it doesn’t hurt that I can now add #1 best selling author of “Info Product Complete” to my bio, from time to time.

I promise i won’t get a puffed up head, or forget who my real friends are. I’m not someone who craves being “internet famous”.

Here’s what I know.

I know that I wanted to write a book for the kindle platform back in 2007/2008. I have bought way more programs than I care to admit, to help me create and sell a kindle book. The only one I pulled out to help me finish this one, was Dee Ankry’s Kindle formatting book (which happens to be free on Kindle today)

The rest of it was just plain old common sense and allowing myself a full month to muddle along and get things done.

Plus, asking for support from friends and business colleagues (to whom I will be forever grateful).


If you’ve been wanting to publish. Please do it! There’s really nothing to fear on the other side, except the discomfort of people really reading what you’ve written. But I know you can handle it. If I can, so can you! For real!

“Info Product Complete” is free for two more days on Kindle. And I would absolutely love if you’d share with a friend or two – no pressure, of course.

Here’s links to international Kindle pages: 


United Kingdom


United States



And even better, if you’d like to jump into the 14 Day Product Challenge, with some really awesome people also going through the same process you can sign up here – It’s Free!

Info Product Complete 14 Day product challenge

p.s. Sorry Mom! This really isn’t about you.. I promise.

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