Today post is very long, but I wanted to cover some important topics. There's an audio version too (you're choice)
[soundcloud url="http://api.soundcloud.com/tracks/93073418" params="" width=" 100%" height="166" iframe="true" /]
First, I want to thank you for stepping up to take on this challenge. We all need you to share your amazing work with the world, and creating this offering is going to help you do even better things. It takes courage & stamina, which you've clearly got in spades! Thank you!
I'm hesitant to tell you this:
but I think it's pretty important, and may help you get to the finish line faster.
This product does not need to be something you will sell one year from now. It might be ugly, embarrassing or never sell. It's possible.
I want you to give it your best shot anyway, and finish regardless of how imperfect it might be.
Why? Because it's just the beginning. Once you create this one, you'll know what it feels like to be full circle in this process & you'll be more apt to do it again, building your online business to be strong, robust & able to run even if you take some time off.
It's not going to happen overnight. But this step you're taking right now will get you so much closer.
Throughout the 2 weeks we're together here, I'll remind you more than once how important it is to set your ego aside. Tune me out if you need to - but it's important for many people to hear, so I'll keep repeating it. I have my own ego stories too - about a lovely time in my life where ego gave me a 3 month holiday. Those 3 months taught me the most amazing lessons - but that's a story for another day.
Sometimes the hardest part of creating (or finishing) is deciding what to focus on. I'm going to present you with a big list of ideas on day 2. But for today I want to just ask you some questions (in a few minutes). If you know what you want to create already, great. If you don't, take some time to think about these questions & see if something doesn't just pop into your mind.
Keep in mind the 14 Day Product Challenge is meant to be a product people can purchase from you before they've had a chance to get to know you.
It might also be for someone who wants to work with you, but money is tight right now. It will give them a chance to experience how you work, create a virtual relationship with you, but on their own terms.
Sometimes we're tempted to pour out everything we know into our first product or offering.
We want them to know everything we've been wanting to teach. Try to restrain yourself. This isn't about overwhelming them with information, but helping them to solve one problem they're facing.
What am I talking about?
Well, let's use this challenge as an example. One of the biggest problems my clients face is inconsistent income streams. Often working very, very hard and bringing in decent income, and then taking time off and really struggling to get by. It's hard to watch, because I've gone through it so many times myself. I know how it creates stress on family, relationships, our physical body and our self confidence.
And I also know that having at least 1 product that can be sold when we're out doing our other work, or in the lean times, can make the difference from nothing coming in, to at least having enough in our paypal account to pay our website hosting (trust me, this happened to me more times than I can count - super embarrassing).
I know that creating a product with a tangible value also opens up the doors to JV opportunities, blog reviews and a new tier of customer who can work with you prior to investing in coaching, programs or live events.
That's why I've been trying to encourage people 1:1 to finish their products, but it wasn't working. I would end up doing it for them (or trying) and roadblocks would show up each and every time. I know that it's not just about the physical act of completing a project, but the emotions that are tied up in completing. The thoughts of "who am I to teach this?" or "why would anyone listen to me?" that get muddled up with technical challenges. We know we help people in person, but in a digital version it's a little bit scary.
I knew I needed to deliver this in a different method. And that's what I'm asking you to consider today too.
How can you help your ideal customer get past a hurdle that keeps them from reaching other goals they want to reach?
- Is there a common obstacle that many of them face?
- And is there a super easy solution that you can see, but they don't seem to see?
- Something you've blogged about, but people didn't really listen to?
- Or maybe it struck a nerve in a blog post (or 2 or 3) but you're still not seeing the results you'd like?
The answer isn't far away. You don't need to think about this for days or weeks. Just sit with a blank sheet of paper for a few moments & then start writing.
Maybe start by writing out the question. "What would I love to help my customer with?" and see what your pen writes. It might surprise you.
After you have your answer to how you'd like to help. Think of all of the resources you already have
- youtube videos
- blog posts
- short reports
- email conversations with clients in your sent folder
- notes in your journal or on your computer
- content from a bigger program you're in the middle of creating
Start brainstorming items you could pull together and then ask yourself.
How does my ideal customer learn best?
- Do they like watching videos?
- Do they listen to your talks on their ipod?
- Do they print out reports and write on them longhand?
- Do they want an email every day for a week from you?
Once again, don't spend too long on this. You can make adjustments over the next 14 days.In fact, you should make adjustments.
I often start out thinking I'll create just a PDF, and it turns into tutorial videos and a much smaller report and checklists. Or I just scrap the entire thing, invite people to attend a live webinar, record it & send out the recording with a checklist or report after.
This is a work in progress. As you get farther into the challenge you'll feel more confidence & I have a surprise project that will help keep you motivated to reach the finish line.
But for now, for today. Answer these two questions for yourself.
What would I love to help my customer with?
How does my customer like to learn?
Tomorrow we're going to look at 101 variations to put this product together (I'm not actually sure there is 101, but it sounded like a fun number) and I'll encourage you to get started right away..
During the week we'll spend some time tweaking & then do another big push on the weekend, before wrapping up on Friday the 27th
I'll reveal the surprise to you during the 2nd weekend - with the hopes it will keep you motivated to finish. I usually finish mine in 3-7 days, so stretching it out for 2 weeks is always interesting (for me). I'm so glad you're up for this challenge. I can hardly wait to see what you create!!
Big love to you!
p.s. if you haven't already signed up for the 14 Day Product Challenge, please click through and add your name to the email list. Each day you'll receive an email prompt & links to other resources I'm only sharing with registered participants.