We probably should have talked about this a bit more in depth earlier in the challenge. But today we're going to have a crash course on Sales Pages. If we had plenty of time on our side, I would suggest you start paying attention to deals that have grabbed your interest. You can do this in the future (save them in a "swipe file") and look at them when you're ready. You'll start to see common elements you can use again and again in future sales pages. Why try this trick? Because it's quite likely that a sales page that pulled you in, will also be something your ideal customer will also find compelling.
But, since we only have a few days, let's look at...
Main elements of a Sales Page
- Attention Grabbing Headline (not hype, must be true)
- Call to Action
I'm not an expert & we don't have tons of time, so I've called in some resources & recommendations from friends & colleagues.
Tips from other Entrepreneurs
Nikole Gipps says:
I'm making my "Sales Offers Tech" course free for your viewers (hint! check it out now, before it's gone)
I think my biggest tip is to get help with those little tweaks that make all the difference (and this isn't just a plug for my husband's work!). Some of the photo alignment was weird, and things didn't look great on mobile, and my husband was able to do some little things behind the scenes that I think make them both look a lot better. (I just saw a couple things that still aren't perfect, but a lot better than they were!)
Shanna Trenholm says:
- Don't speak to your *audience* or *list* speak to one person.
- Be clear and concise.
- Don't diminish your worth or power through your word choice--eradicate the words: *actually* *just* “almost” and any apologies.
- If you are compelled to use a fancy word, make sure you know what it means! Sounds obvious, but so many times we think we know what a word means...
- Hire a copywriter--a good one has the 10,000 foot view, while still minding the details and wants you to succeed--your success is her success!
- Kill adverbs.
- If you write it yourself, please, oh please, have someone else read it before you hit publish!
- Don't be afraid to tweak the copy if the first sales page is not having the results you'd like.
Alexia Anestasio says:
This guide to Landing and Sales pages really helped me when I was putting together mine. It is pay as wish. http://www.mynameisbreanne.com/landing-page-guide/
Desiree East says:
I'm a fan of Premise plug-in!! And, I'm taking this baby down this week, but here's a sneak peek of one of their templates: http://desireeeast.com/studio/mandala-meditations/
- How to Design Kick**s Long Sales Form Sales Pages (thanks Liz Lockard for this tip)
Examples of really great sales pages & and how they're made
Made with Optimize Press
- Kathie Holmes http://members.creativeabilitynetwork.com/creative-you-online-course/
- Alisa Ugalde http://claimclients.com/
- Amy Scott www.believeinbali.com - Optimize Press with some coding tweaks by my husband (http://cloudva.net)
- Liz Dialto : I still love my Tighter in 10 sales page!!http://tighterin10days.com
- Paru Claudia Richey created in WP with the OptimizePress 1.0 theme. https://members.doshafit.com/breaking-free-program-sp/
Made on WordPress with a plain page, no sidebar templates
- Amy Scott www.nomadtopia.com/create-your-nomadtopia/ - totally handmade on a regular WordPress page and the "no sidebar" template offered by my theme (Catalyst) and tweaks by my hubby.
- One of mine: www.loraleehutton.com/madness (this one converted over 170 sales during a 10 day sale - I was very happy with it's performance)
- Amber McCue Mine!!! Alison Leipzig did an amazing job with the layout, I thought http://niceops.com/freshly-implemented/info/
Tools to make creating sales pages easier
- WP Landing Pages (free wordpress plugin, with some paid optional upgrades)
- Optimize Press (about $90)
- Lead Pages (about $190)
Creating images for your sales pages;
And click through to the Day 9 post for some other resources for images (videos and links to online tools)