You've asked. "What is PLR? I've never heard of it!" And, "But is it okay to use it? Isn't it 'like' cheating?"
And I've answered in several different ways via Facebook DM and email. Today I realized hearing from Nicole (an expert in PLR) might help to answer some questions about PLR. I have 2 more coming up in the next month or two. If this piques your interest, remember to sign up for updates below.
Today's guest post is from Nicole Dean of Easyplr.com
Take it away, Nicole Dean!
Recently, in an interview, I was asked “Is it ethical to use private label rights and ghostwritten articles?”
Let me step back a moment and explain… Private label rights (or PLR) articles and ghostwritten articles are used by web owners as a method of outsourcing some of their content.
- PLR articles are packages of articles that are pre-written and sold to more than one person.
- Ghostwritten articles are articles that are written by someone else just for you that you can put your name on and are not sold to anyone else.
In both cases, you are allowed to edit the content as much or as little as you’d like and use the articles on your website, blog, or in your newsletter.
So, back to the question. Is it ethical? My answer was, “usually, yes”.
If you’re using the articles and saying “written by me” without changing anything at all, it may bite you in the butt later, when someone else does the same thing. Does that make it unethical? Not really. It’s just not smart. Can you use the article as it is or edited slightly, without saying it was written by you? Of course!
Most PLR packs are written by ghostwriters. Ghostwriters are professional researchers and writers. If you purchase well-written, informative PLR or ghostwritten articles and share them with your readers, don’t you all benefit? Your readers benefit by getting great information. You benefit by saving time. Is it any different than hiring a graphic designer or webmaster? Not in my opinion. Heck, most politicians don’t write their own speeches. They leave that to people who are professional speech writers.
Of course, you’d want to only use top-notch articles and not “sell-out” just to pump out blog posts or web pages quicker. We recommend you research thoroughly before choosing any ghostwriter or PLR service.
Here’s what to look for in a PLR service so you don’t waste your money:
- Make sure the articles are written well.
- Make sure that you know what topics you’ll receive (instead of some grab-bag of articles).
- Be sure that the people running the program have some experience in article writing themselves, so they know what they’re doing.
There’s no point in doing everything on your own, especially if you dislike writing. All successful business people outsource the tasks they are not good at or dislike. Check it out. It might take some pressure off you and allow you to spend more time with your kids. And, that’s definitely ethical.
Little side note: This week Nicole is clearing out her inventory before moving over to a new shopping cart. Everything is 50% off her already reasonable prices. It's worth popping over to take a look.
I'm an affiliate for her products & trust her work. My affiliate link is http://loraleerecommends.com/easyplr and I make $2 or $3 with each sale that helps me purchase other cool tools to share with my community. Thanks for clicking through.
Interested in learning more about PLR? Comment below and tell me a bit more about your business niche. I'll gladly point you in the right direction of reputable sellers.