Products

askloralee_create_products

On this page you’ll find access to resources specifically for entrepreneurs who are creating & selling products (physical or digital)

Including:

  • Tech Tools
  • Marketing resources
  • Tips on leveraging the work you’ve already done (including re-purposing content)
  • Events/Workshops you may want to participate in to help you achieve your goals faster

 

Creating

Tech Tools

  1. Get Started ebook (for free and low cost tools I used to run my business on less than $30/month)
  2. Creating Ebooks:  see my post on lifehack “20+ tools to create a simple ebook“, and my tutorial “how to write an ebook for free
  3. Audio Files:  Use Garage Band on Mac and Audacity for PC, or an online tools like Vocoroo.com, or call into your favorite conference line & hit record
  4. Videos:  Keynote & Screenflow on Mac, Powerpoint & Screencast-o-matic.com (PC or Mac), or Snagit (PC or Mac), Prezi.com (for unique presenetations) and this Resource Guide for background music

Ideas

  1. Brainstorm Ideas: Use post it notes or recipe cards to brainstorm ideas (see my post here)
  2. Tools: Use a mindmapping tool like Mindmeister or TheBrain.com

 

Selling

Tech Tools

  1. Shopping Carts for WordPress:   Simple Paypal Shopping Cart, Woocommerce, EasyDigitalDownloads.com
  2. Shopping Carts for any type of website:  Gumroad.com, Ecwid.com, Etsy.com, eJunkie.com
  3. Online file storage (cloud storage):  Copy.com, Dropbox.com, Box.net
  4. Email Management:  Mailchimp, Aweber, GetResponse, Benchmark
  1. Sales Pages: See my “Sales Pages” post from the 14 Day Product Challenge

Promoting / Marketing

Tech Tools

  1. Social Media:  Hootsuite, Social Oomph, BufferApp
  2. Planning Tools:  Asana, Teambox.com, Basecamp, Do.com, Google Docs
  3. Graphics:

Marketing

A product can be marketed very much the same as a group program. There should be some teaser information provided early in the creation process & time to promote it when it’s ready.

  1. Resources for paper planning your marketing: EthicalLaunch.com
  2. Guest Posting: Where to submit guest blog posts Resource Guide

 Related Videos

 

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