Reduce, Reuse, Recycle

But not in that traditional earthy way you’re probably expecting. Although I am a recycler. In fact, I am a Master Composter Recycler in the City of Edmonton. 40 hours of classroom training and 30 hours of community service, a certificate & picture with the mayor of Edmonton to prove it. It was a great experience.

But I digress.

What I wanted to talk about today is more related to consumerism in some ways, and somewhat related to information overload. And bringing things back to a simplified way of thinking. Reducing, reusing and recycling what we already have in our life and business.


This past week I was able to pack up a few things in 30 minutes & go on a road trip – for an entire week. How many people are able to do that with a full time job, or even their own business? I know I wasn’t able to a couple of years ago. It’s a luxury to me. It’s something I crave deep in my soul. Being able to go off on an adventure – go with the flow.


And so I went. I packed up and went to Vancouver for a week. And yes, I did spend most of the week in the hotel room creating a new product that I’m dying to tell you about. But that’s for another day. Here’s how it happened.


Physical Clutter

I reduced what was in my surroundings. All I had with me was a laptop, clothes for a couple of days, my smart phone and a notebook. I listened to what people were talking about, and ideas started to float in. This often happens when I’m on a long car trip, flying on a plane, on a bus, train or boat. Forward movement makes a big difference.

Mental Clutter

I also remind myself frequently that I’ve learned enough already. I don’t “need” to take another course, sign up for another program or complete some arduous task before completing my next project. I already have enough knowledge to share with one right person. There is someone waiting to hear what I’ve got to share, even during those times when I don’t think I’ve got it all figured out. That in many ways I am the expert they’re looking for.


Physically Re-use

The idea that came to me this week was almost thrown out, because I had this thought. “But I’ve already created something very similar to this 2 years ago.” But when I realized people were asking for something similar, but in slightly different format, it was a huge relief. Most of the homework was already done. I knew the steps to complete this project quickly, and I could take a bit of extra time to really listen to what people were asking for. And then pull in what I already had (including my knowledge, skill set, and a product created 2 years ago)

Mentally Re-use

Taking a concept I had played with over and over again over the past several years, made this project a complete “no brainer”. Yet, for people who are reading about it and commenting, it doesn’t seem like it’s a ‘no brainer’ for them. In fact, many people seem to think it’s simply not possible. I’ve had to face some fears about not being able to please everyone this week too. And go back to my strengths, and remember these are things I’ve been studying for years, and it’s not second nature to everyone. I’m re-using what I already know, to create new content.


Physically Recycle

The systems and procedures I’ve used to promote other programs are readily at my fingertips. I was able to go through my plans from the launch of my last project, tweak them a little bit and make this program have wings and fly, within 4 days of the initial idea. I had an easy checklist in 15 minutes.

Mentally Recycle

For a long time I’ve been telling people I believe something is true. Now, when people ask me, “Is it really possible to have an idea for an ebook and launch it within 7 days?” I can say beyond a shadow of a doubt, YES. It’s possible. Not only is it possible, I think it’s probably the best way to do it. There’s often a big rush of energy when a new idea comes to mind. People that are willing to give feedback also feel that new energy & they’re happy to help. Work with the flow of it. Create the project, tell people about it, create a sales page & even if it still needs to be edited, be ready. Allow your body, mind and soul to accept that this project is going to be fully completed.

I’m recycling an idea, and making it more useful than it was the first time. It’s stronger now than it was before.


I’ve experienced a few growing pains along the way. You might too. It might feel uncomfortable, and you might encounter some fear. This might even be similar to the feelings we have when trying to be earth friendly. We know it’s the right thing to Reduce, Reuse and Recycle, but sometimes it “feels hard”. It’s not as easy as just picking up a convenience package in the store, throwing it in the microwave, and tossing all the packaging in the garbage. But once you start to do it, it’s almost hard to go back to the “other way”. It begins to feel wrong, because you’re creating a new habit.

Allow this to be a new habit – of completing projects. Of allowing great big ideas to come into your head, and setting aside as much time as it takes to complete them, and launch them to the world. Sell your ideas! Share your ideas! Make money & life a happy life.


How can you recycle something that you already have, to make a new product your customers will love? Have you been listening to what they’re asking for? I’d love to hear your stories.

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