10 Dollars a day closer to my Freedom Fund

by | Jan 4, 2013 | Business | 24 comments

Freedom and Flexibility

Where I did most of my “work” during the summer of 2012

I know, I know.  I talk a lot about WordPress, Tools and Gadgets, Social media strategies and other geeky stuff on this site. And it’s possible I haven’t ever explained why. Sure, I do enjoy trying out new toys & tools, especially if it helps to streamline something in my life. But what really motivates me under all of it, is my search for getting one step closer to Freedom & Flexibility.

In many ways I have more freedom and flexibility than my friends, or even myself 5 years ago. But I keep searching, striving for something more. A place where I have the money freedom and the time freedom to do what my heart is called to do. And somewhere along the way I’ve told myself that the answer for me is through creating a website presence and having that presence create some kind of residual, ongoing revenue stream. I’ve been trying to build up a business model that would consistently bring in revenue for my “freedom fund” (this is an arbitrary number, but for me it represents my basic living costs. Rent, Transportation, Food, Telephone/Internet). And of course, why I’ve been creating a Portable Business for myself & helping others do the same.

One of the ways I thought I could reach this goal was by taking my passion for creating small websites and focusing on one until it started making $10/day in profit. And then moving my focus to another, while automating as much as possible with the 1st one. Repeating the cycle, and hopefully learning some shortcuts along the way, and repeating it again until I had a diverse collection of virtual real estate that would give me the freedom and flexibility to spend 3 months in Italy writing a book. Or to volunteer for 3 months in Ecuador in a community where they’re building small businesses. Or, take my nieces on a vacation to somewhere fun & not worry about my business model needing so much of my time and personal energy to keep it running.

I had become quite discouraged, really.

And quite distracted.

And I think this is where a lot of my self-esteem challenges have come into play. I’ve been doubting my odds at making this work.

This past year has been the most challenging in a very long time. And if I was seeing any progress at all, it seemed to be microscopic. I started to wonder if there was any point continuing.

But wouldn’t you know it? The exercise I did last night – the one where I took stock of all of my inventory (education, software, hardware, domains, affiliate links) brought out some interesting surprises.

I followed up with a couple of affiliate partners who hadn’t sent prompt payment (yes, sometimes you have to do this, I’m afraid) and before the end of the day today a thought crossed my mind.


I hadn’t checked for a long, long time. I didn’t know what my “average daily revenue” was. (The money I could directly attribute to the writing I do on this blog & the referrals I make of business products and programs)

Guess what I found?

You’ve got it! Three-hundred and twenty beans on average each month for the past 4 months. And the beginning on January (this first 4 days) an average of $11.93/day

That’s right on track with the goal I set.

I know! You’re probably laughing right now. It’s hardly enough to make a car payment. But, it is the goal I set for myself. And now I need to find a way to duplicate it. To make things a bit more streamlined and automated. So I can continue writing & not giving myself brutal headaches.

I am completely and utterly open to any suggestions you might have to make my journey easier. And, I’m also hoping that in reading this today you’ll understand me a little bit better. I’m not purely fascinated with WordPress, tracking numbers and weird tools. I’m fascinated with creating a life that gives me freedom and flexibility  And studying these things gets me closer to that goal. Teaching and sharing is just a natural off-shoot of it.. hence the plethora of blog posts on the topic.

So, with a little spring in my step I am ready to continue on in my journey. In many ways it’s a small accomplishment, but it’s a huge milestone for me. My belief in self & the hope I have in designing my own unique flavor of what freedom means to me.

Thanks you for reading again today. I’m truly enjoying this opportunity to blog on my website daily & not necessarily be an article, tip or tool.

This life is all a grande experiment, isn’t it?

[info]I have no plans of sending out a newsletter this month, so if you’d like to follow my posts during the blog challenge (and while I’m working out the bumps and lumps of what my 2013 is going to be like) then why not click the RSS feed and follow along. The mini-ecourse is another great way! I’d love to stay connected. [/info]

News & Updates

Sign up for Biz Tips!

You May Also Like…


  1. Sara

    Loralee, I’m just getting back to your post. I’m belatedly making my rounds to all the blogs in the biztopia challenge. I had yours in my files because I loved the title. I remember when $10/day was my goal.

    Each time I reach a goal like that I like to double it and challenge myself to reach the next step.

    You are so right, life is a journey and although everyone would love to be making 3,000 dollar days I don’t find many who are doing that.

    Glad to have found your blog. 🙂

  2. Amethyst Mahoney

    Congratulations on meeting your goal!! I love how you talk about focusing on one thing until it’s where you want, then moving on to the next and repeating. That is the best way to create a sustainable business. You are going to reach all your goals!

    So now that you’ve reached and exceeded your $10 a day, what’s next?

    • Loralee Hutton

      Great question! What’s next is:
      – better documentation (make it easier to duplicate)
      – applying the same techniques to my passion blogs
      – testing to see if it’s working
      – teach it to others who have a similar dream

      And, I could still learn a lot more about focus in this lifetime! Love that you see there is some focus in what I’ve been working on!

  3. Jan

    Brilliant! You’re making this stuff work, Loralee – that certainly isn’t small! Keep going, double it and keep scaling.

    • Loralee Hutton

      Thanks so much Jan! I’m excited about the idea of doubling & scaling!

  4. Emily

    I can’t imagine anyone laughing at this! Ten dollars a day and meeting your goal is fantastic. I would start adding some zero’s to the number now! You’re heading down the path to true financial freedom!

    • Loralee Hutton

      Absolutely!! More zero’s to the rescue! 🙂

  5. Nancy Norbeck

    I love this, Loralee! I am only getting into affiliates, and like you, I’m fascinated by the ins and outs of WordPress, but mostly as a means to an end. Thanks for the reassurance not only that it can be done, but also that sometimes we’re doing it before we even realize it!

    • Loralee Hutton

      Isn’t that the most interesting revelation? When we realize we’re doing it already? Instead of still needing to strive for something in front of us? If you ever want to bounce ideas around, I’m here to chat. I can certainly tell you what “not to do”… I’ve got a pretty long list 🙂

  6. Carol Trickett

    Loralee, this is a fabulous strategy. Thanks for sharing it. Now that you’ve got the system down, you can reproduce it and tweak it. $10/day duplicated 10 times would definitely be a great goal. Who’s laughing now?

    • Loralee Hutton

      I wish I’d been documenting a little better, to be honest Carol! now I need to go back and figure out what worked best & I think that’s when I’ll really find ease in duplicating success. Thanks so much for your comment!

  7. KishaLynn Elliott

    I loved this. So often we set goals and forget them, assuming failure before we start or finish the job without even looking at the data and analyzing the results and what they mean. I am so glad that you went back and looked and found that you’d EXCEEDED your targets. Negative self-talk is always lying to you, but it’s up to you to prove it wrong. When I actually assess my own progress towards goals I’ve set, the results OFTEN reveal that I should have set a bigger goal! 🙂 Great post!

    • Loralee Hutton

      such a great point! Almost tattoo worthy (on my hand maybe?) “Negative Self-Talk is always lying to you!” (okay, that’s pretty long for a tattoo! But it’s brilliant insight KishaLynn. Thank you!

  8. Lianne-Carla Savage

    That’s great. $10/day might seem small but it’s the first step into wider possibilities. Well done.

    • Loralee Hutton

      Thanks Lianne – completely agree. It’s a tiny number, but a starting point to break free from the “time for dollar” cycle I’ve been in for so long.

  9. Jessica

    Good luck to reach next goal!!

  10. Julia Neiman

    You go girl! Congratulations on meeting your goal. Now, how about doubling the goal and eventually adding a zero to the end of that per day dollar amount. It takes time to establish yourself and you seem to be on the right track. Great work!

    • Loralee Hutton

      Great plan! Thanks Julia

  11. Caylie Price

    No one worth knowing would ever laugh at your achievement. It’s brilliant and I’m so glad you have now demonstrated to yourself what a capable and clever lady you are. Keep learning and instigating! Those three months away are getting so much closer!

    • Loralee Hutton

      Thank you Caylie! You know what’s fascinating to me? Talking about this in 2 other forums has created the most lovely and inspiring conversations. I’m glad I rolled with my instincts and wrote about this (with my concern about looking silly). It’s a conversation worth having. And yes to those 3 months 🙂

  12. Hale


    I’m certainly not laughing at your goal. I like small steps that you can see and believe in.

    I do wonder about your plan. You have this ball rolling and you have figured the niche out. I would suggest resetting your target for this niche and continue to grow. Once you are making a nice income here, then branch out. I am totally in favor of multiple streams of income, however I see a blog as an asset that you can grow. The more it grows the more authority it has with your readers.

    I like you blog. It is nice, it is clean and you have a nice touch. I’m suggesting you reset the target, not move to a different shooting range. 🙂

    Oh Hale Yes!

    • Loralee Hutton

      Wise words of wisdom Hale! Thank you so much. I do intend to keep working here on this domain name, absolutely. I almost feel like I’m just getting started here. And at the same time I’m getting ready to launch a site that’s dedicated to the clients I work with. Something that speaks their language and really offers them what they’re looking for. I imagine that from time to time they’ll pop over here and see what I’m rambling on about. But my hope is that I will motivate them to remain focused on their business growth, by providing them with tools specific to their stage in business. So, for the foreseeable future my focus will be split between 2, but it feels like a strategic decisions that’s going to help me & my ideal client. Crossing my fingers I’m right, and taking a leap of faith. I’ve spent long enough “thinking and analyzing” It’s time for action.

      oh boy! I think you’ve inspired another blog post. This was meant to be a short reply to your awesome comment. Thanks for the inspiration and help with clarity Hale!
      ~ Loralee

  13. Rachel

    The smallest things can mean the most. And this is not small!!! THank you for sharing the journey so beautifully.

    • Loralee Hutton

      Thank You Rachel! You made my day by noticing that this isn’t small, at all. xo ~ Loralee

%d bloggers like this: