PR Lesson 3: 20 Minutes Per Day Strategy
- I give myself about 10 minutes per day to quickly browse through the emails (like you’ll see in the video) and find queries that are interesting.
- I paste the messages of all the ones I’m interested in, into new email windows
- When I’m finished scanning the big HARO messages, I archive the message and focus on the next task
- Now, with only a few messages to review, I reply to the ones where I feel I can help the most (best fit for the query). I write a brief note, make sure my contact information is in the signature field & hit “send” (and really never think about it again