Breaking Down the 4 Sales Funnel Components Further
There are many different ways to complete each step of the sales funnel process. For instance, you can use online ads to attract attention to your blog. You may decide to make videos and place them on YouTube, Vimeo and other video sharing sites to get the attention of your prospects. Let’s look at each stage of the 4 step sales process in order, and discuss a few simple and effective ways to help fill that part of the funnel.
1 – Attracting Attention
This is the phase that is so important, because it fills your funnel at the top. You need to attract attention to your blog. The following free and paid methods for letting people know your business is out there have proven effective for beginning the sales funnel process.
Blog posts, your About Us page, and any other content on your blog can attract attention to your business. This is why optimizing your content for search engines is so important. When your blog content is structured and written properly, search engines like Google will send you lots of free traffic.
This begins filling your sales funnel at the top. When your content really makes a positive difference in the lives of your prospects, they move further in the sales funnel by developing a desire to know more, and hopefully end up making a purchase.
Offline and Internet Ads
Pay Per Click (PPC) advertising is a common online method for letting people know about your blog. You can also contact business owners with large email lists in your market, and pay them for a solo ad. An ad goes out to their list and tells their followers about your blog, business or offer. This is a great way to build your list as well while also getting the word out about your business, and you can target the exact prospect pool you are looking for.
You can advertise in forums, on social media sites like YouTube and Facebook, and anywhere online that your target audience hangs out.
Don’t ignore off-line, “real world” advertising methods. You may be able to reach an entirely different group of eyeballs for your offer when you advertise off-line rather than on. You can use free advertising services like Craigslist, or pay for traditional ads in print magazines and newspapers. Slap a car magnet on your vehicle letting everyone know about your blog, and any time you drive anywhere, you are attracting attention to your business.
You can pay for banner ads and display ads on the top blogs in your niche. As mentioned earlier, really good blog content will draw you free search engine traffic. You could also pay the search engines for traffic, do free advertising on popular social networks by posting frequent updates, Tweets and messages, and create content for article directories.
The time to jump all over video for getting the word out about your business is right now. Video has absolutely exploded as an inexpensive or free, super-effective way to create attention online. This means placing videos not just on YouTube and the other video sharing sites, but also on your blog. Consider the following statistics.
- In 2017, online video accounts for an incredible 74% of all online traffic. (KPCB)
- 4 out of 5 consumers say demo videos are helpful in making buying decisions. (Animoto)
- Snapchatters view 10 billion videos each and every day. (AdWeek)
- As many as 500 million people watch videos on Facebook each day. (TubularInsights)
- YouTube claims more than 1 billion users, 1/3 of everyone on the Internet, and 1 in every 7 people on the planet. (YouTube)
Video is powerful. Video content is processed by the human brain 60,000 times faster than text-based content. In a world where people are continually receiving more and more marketing messages daily, and are extremely pressed for free time, this means you can quickly get a message across about your business and make a real impression.
Press releases still work well online. There are free press release sites which will publish your PR without charging a penny. However, the best way to harness the power of PRs is to use the paid options offered by the following top press release distribution services.
- 24-7 Press Release
- PR Newswire