Sales funnels have been around for a long time…. Let’s start with a story, shall we?
Since humans first arrived on Earth. When early man wanted to get a person or animal to do something, a basic sales funnel was used (OK, OK, it wasn’t exactly the same! By stick with it…) Sales funnels are used to get your business from unsuccessful and unprofitable to profitable success. When your caveman ancestors needed to eat, they used the precursor to today’s modern sales funnel to attract animals.
After several days of having nothing to eat but plants, a tribe of early humans would be desperate for some meat. This is because meat carries a lot more protein than plant-based foods. Protein is needed by the human body for optimal health and well-being. So after “No Meat Monday” stretched into “Nothing but Plants All Week”, your plant-munching ancestors that longed for a saber-toothed tiger steak knew they had to do something.
Basically, they had to attract the type of animal they wanted to eat.
They did this by piquing the animal’s interest. In the case of the long-toothed tiger in the example above, they might bait a trap with a smaller animal like a rabbit. When a saber-toothed tiger wandered by it might become interested. If the tiger had eaten recently, it may ignore the bait and move away. Eventually though, a hungry tiger walked by, took the bait, and was caught in the trap.
This meant tiger stakes for everyone in the clan.
Although you don’t want to think about “trapping” your prospects to turn them into customers, this primitive hunting technique simply explains exactly what a sales funnel is.
A sales funnel is, at its core, a defined series of steps you design to guide and inform potential customers as they become familiar with your products or services, and then decide whether or not to make a purchase.
That is really all there is to a sales funnel. Men and women still use the sales funnel approach in the hopes that they will attract a mate. Just as in the early-man hunting example, a potential suitor must first let potential mates know they exist, then they need to get them interested, with the hopes that the man or woman of their dreams will take the action that is desired, join the suitor in a relationship.
Let’s look at the basics of the sales funnel, so you can cater one that effectively builds your blog and your business, and develops a steady stream of prospects, customers and profits.