RAME Step 1 Know your primary goal

rebrand-as-me-cover-300x300Some members are having trouble advancing past lesson two. Until I can figure out what’s wrong with the LMS system, here’s a PDF download of the course. Rebrand As Me 10 Steps

Chances are you’ve been recently running around feeling sort of insane. Full of ideas and really getting very little done. Your business is suffering and you desperately crave building something new and successful.

But this time it would be nice to build it on your terms, with the knowledge you’ve gained from being a seasoned entrepreneur. I don’t want you to have any surprises.  So before getting started on the re-design of your business set aside time for the following:

  • Time to learn basic wordpress skills
  • Time to create surveys to collect data and analyze
  • Time to create opt-in offer for your website (ebook, course, etc)
  • Time to look at Financial Data
  • Time to look at google analytics
  • Time to design new product offering  (or finish one of products you’ve already created)
  • Time to pick new colors, fonts, design for your website
  • Time to create testimonials and talk to current clients about changes
  • Time to meet with your advisory panel at least once per week

Action to take: Grab a notebook or binder and let’s get started.

Step 1 – Know your Primary Goal

Know the main reason for re-designing your business.  Is it to create more freedom, money, fun in your life, flexibility to create new products and services or write a book?  Some people may call this “life purpose”. There are many variations of this.

The questions is not ‘what do I want to do with my life?’, but ‘How do I want to feel in my life.”  ~ Alex Baisley www.bigdreamprogram.com

You may want to do these exercises to help you bring clarity to your goals.Just because it “makes sense” to build a bigger business and generate more income, doesn’t mean it’s what motivates you personally.  Get in touch with your primary motivation, refine it if needed before moving forward to step 2.

  1. Visualize or paint a picture of how you’d like your life to be in 3-5 years.  How do you feel?  Write down the words
  2. Write your ideal day/week
  3. Think about 3 people you really admire (alive or dead) and write down a list of 10 qualities. Do you see a theme? These are usually also qualities you see in yourself, and will help you move toward your goal. Keep these words handy for other projects as you’re moving forward.

Action to Take:

  1. Write about your ideal day/week and some theme words in your journal.
  2. Save any new business ideas that pop up during this process in your binder or journal

These resources helped me:

  1. Janet Attwood  – “Terrorism is in the mind.”   The passion test is free, asks 7 questions and takes 3 minutes
  2. The Work  www.thework.org – download worksheets.  There is free help on this website with trained facilitators.

Posted on

November 1, 2013