RAME Step 3 Find your sweet spot



Consider brainstorming with post it notes all over your walls.  1 idea per note and group them together.  (I won’t go into details here, this one usually comes naturally)

Who you would best enjoy working with ~ Get Crystal Clear

Business writer Jim Collins—author of “Good to Great” and co-author of “Built to Last”–suggests that you ask yourself the following three questions:

1. What are you deeply passionate about?  (Business & personal life)

2. What are you genetically encoded for — what activities do you feel just “made to do”?  What do people ask for your advice about – provide (clue to your true gifts)

3. What makes economic sense — what can you make a living at?  (Where can you make the most money?)

Where these 3 intersect is “The Sweet Spot” (Source).

You might also consider asking your ideal customer to answer some questions.  Surveymonkey.com is a free resource you could use to help collect their responses.

Ask friends and family for help

Only ask friends and family who will are respectful.  This isn’t meant to be an exercise where you walk away bruised and battered.  Choose 2 or 3 people carefully and ask these questions.

What are my Strengths?

  1. What am I naturally good at?
  2. What comes really easy to me?
  3. What are the personal attributes, qualities and talents that are uniquely you, and people compliment you for?
  4. What advice are people always coming to me for?
  5. What do you love doing so much that you lose track of time?


design experiences for people

 ~ Alex Baisley   www.bigdreamprogram.com


What are your “Weaknesses”?

You may not be able to see as clearly for yourself, but your friends will hear you complaining about things repeatedly. Your “weaknesses” will be in that area.

  1. What frustrates you so much that you dread having to tackle it?
  2. What activity can you do but you struggle when you’re completing it. It doesn’t come easy, and you feel awkward when you are doing it?
  3. When asked to do a certain activity, is there extra tension in your shoulders or tightness in your stomach?  (signs from your body that this is something you don’t want to do)

Really think about this, and ask friends and family about your strengths and weaknesses… What is it I’m complaining about doing?

Ideal Customer Profile

As a seasoned entrepreneur you’ve done exercises like this before in your business.  Answer the basic questions about demographics and psychographics for the ideal customer (from the sweet spot exercise).  Then go a little deeper by imagining him or her going throughout a typical day.  What is he/she thinking about in the grocery store, or while doing laundry, or talking to her colleagues at work.  What is her mindset?  When you’re done this you’ll have a much clearer idea of how your product or service can help her.  It will also be much simpler to write newsletters and structure any communication.

Your personal Story

Often during the redesign process people find themselves wanting to help others who they can empathize with.  Maybe they’ve been in a similar situation in the recent past and want to help.  Take the time to write your personal story.  Why do you want to help this ideal customer?  What motivates you?  What are your unique traits and qualities?   It’s this uniqueness that will draw your ideal customer to you.  Don’t hide them or be embarrassed.  It will inevitably build a stronger relationship with your customers, who will ultimately become your community or “tribe”.  (See Seth Godins’ book “Tribe”)

Action to take:

  1. Ask friends and family for feedback
  2. Complete the ‘sweet spot’ exercise and think about it for a week or more.
  3. Know your story

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Posted on

November 1, 2013