The human brain craves order and process. It operates in a structured way, and understands step-by-step systems. When you logically talk to the brain in a way it can understand, you have a good chance of getting your business message across. This is why sales funnels work so well for building your business, no matter what niche or market you are in.
Think about the last time you wanted to go out to eat Italian food. Let’s say you decided to try a new place. You either talked to your friends for suggestions, typed “my city” Italian restaurants in your favorite search engine, or drove around aimlessly in hopes of finding a place.
You would eventually choose a specific Italian restaurant because you became interested in some way. All of your friends raved about the place, you saw they served all your favorite foods, the price was exceptionally attractive or there was some other reason you became interested enough to choose this restaurant over others. So you took action. You ate there. If the service was good, the price was right, you didn’t have to drive very far and a lot of other variables were positive, you would probably look forward to going back to that restaurant in the future.