Day 11: Sales Pages

by | Sep 23, 2013 | 14 Day Product Challenge | 7 comments

We probably should have talked about this a bit more in depth earlier in the challenge. But today we’re going to have a crash course on Sales Pages.  If we had plenty of time on our side, I would suggest you start paying attention to deals that have grabbed your interest.  You can do this in the future (save them in a “swipe file”) and look at them when you’re ready.  You’ll start to see common elements you can use again and again in future sales pages.  Why try this trick?  Because it’s quite likely that a sales page that pulled you in, will also be something your ideal customer will also find compelling.

But, since we only have a few days, let’s look at…

Main elements of a Sales Page

  • Attention Grabbing Headline (not hype, must be true)
  • Benefits
  • Features
  • Testimonials
  • Call to Action

I’m not an expert & we don’t have tons of time, so I’ve called in some resources & recommendations from friends & colleagues.

Tips from other Entrepreneurs

Nikole Gipps

Nikole Gipps


Nikole Gipps says:

I’m making my “Sales Offers Tech” course free for your viewers (hint! check it out now, before it’s gone)


Amy Scott

Amy Scott says:

I think my biggest tip is to get help with those little tweaks that make all the difference (and this isn’t just a plug for my husband’s work!). Some of the photo alignment was weird, and things didn’t look great on mobile, and my husband was able to do some little things behind the scenes that I think make them both look a lot better. (I just saw a couple things that still aren’t perfect, but a lot better than they were!)


Shanna Trenholm

Shanna Trenholm says:

        1. Don’t speak to your *audience* or *list* speak to one person.
        2. Be clear and concise.
        3. Don’t diminish your worth or power through your word choice–eradicate the words: *actually* *just* “almost” and any apologies.
        4. If you are compelled to use a fancy word, make sure you know what it means! Sounds obvious, but so many times we think we know what a word means…
        5. Hire a copywriter–a good one has the 10,000 foot view, while still minding the details and wants you to succeed–your success is her success!
        6. Kill adverbs.
        7. If you write it yourself, please, oh please, have someone else read it before you hit publish!
        8. Don’t be afraid to tweak the copy if the first sales page is not having the results you’d like.


Alexia Anestasia

Alexia Anastasio

Alexia Anestasio says:

This guide to Landing and Sales pages really helped me when I was putting together mine. It is pay as wish.


Desiree East

Desiree East says:

I’m a fan of Premise plug-in!! And, I’m taking this baby down this week, but here’s a sneak peek of one of their templates:

Other Resources:



Examples of really great sales pages & and how they’re made

Made with Optimize Press

Made on WordPress with a plain page, no sidebar templates


Tools to make creating sales pages easier

Landing Pages:

  • WP Landing Pages (free wordpress plugin, with some paid optional upgrades)
  • Optimize Press (about $90)
  • Lead Pages (about $190)


 Creating images for your sales pages;

And click through to the Day 9 post for some other resources for images (videos and links to online tools)



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Below are questions asked by participants during the May Challenge. I'd love to have these...

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  1. Susie Lampman

    I hate seeing a sales page that’s full of hype.. That’s a big NO NO for me as a customer.

  2. weight loss help

    Appreciation to my father who shared with me on the topic of this website,
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  3. Breanne

    Just wanted to give a thanks shout-out to Alexia for mentioning my landing page guide. Hope you all find it useful – if you use the guide and get good results from it, please drop me a line and let me know. I’m always looking to share success stories and feature amazing entrepreneurs!

  4. Sheila

    Got the link & my password! Thanks!

  5. Sheila

    Loralee …

    Where can I find the link to upload my ebook to Word Press? Sorry about the hour … still trying. Thanks!

  6. Sheila

    Loralee …

    I promise to be up-to-speed for the next Challenge. This evening, however, I can’t find an Active Link (in the Facebook Group) to the “Group Guidelines in the Files Tab” … so I can agree. Perhaps it’s because I just registered today. Help! Thanks!

  7. Dee Ankary

    Hi Loralee,

    Awesome series full of value – thank you so much for adding me to your resources and giving Moonpreneur a mention.

    It’s been a while since I last visited your blog, and I really love the look.

    On sales pages, I agree that you must speak to *one* person, and do so using words that are most likely to resonate with them. The best headlines are those that that help your audience self-select and say, “Yup. That’s me.”

    Thanks again for the mention and have a wonderful day.