PLR and Ghostwritten Articles: Are they Ethical?

by | Aug 22, 2013 | Guest Post, Tools | 19 comments

PLR_Private Label Rights Is PLR ethical

photo credit: pedrosimoes7 via photopin

You’ve asked. “What is PLR? I’ve never heard of it!”  And, “But is it okay to use it? Isn’t it ‘like’ cheating?”

And I’ve answered in several different ways via Facebook DM and email. Today I realized hearing from Nicole (an expert in PLR) might help to answer some questions about PLR. I have 2 more coming up in the next month or two.  If this piques your interest, remember to sign up for updates below.

Today’s guest post is from Nicole Dean of

Take it away, Nicole Dean!


Recently, in an interview, I was asked “Is it ethical to use private label rights and ghostwritten articles?”

Let me step back a moment and explain… Private label rights (or PLR) articles and ghostwritten articles are used by web owners as a method of outsourcing some of their content.

  • PLR articles are packages of articles that are pre-written and sold to more than one person.
  • Ghostwritten articles are articles that are written by someone else just for you that you can put your name on and are not sold to anyone else.

In both cases, you are allowed to edit the content as much or as little as you’d like and use the articles on your website, blog, or in your newsletter.

So, back to the question. Is it ethical? My answer was, “usually, yes”.
If you’re using the articles and saying “written by me” without changing anything at all, it may bite you in the butt later, when someone else does the same thing. Does that make it unethical? Not really. It’s just not smart. Can you use the article as it is or edited slightly, without saying it was written by you? Of course!

Most PLR packs are written by ghostwriters. Ghostwriters are professional researchers and writers. If you purchase well-written, informative PLR or ghostwritten articles and share them with your readers, don’t you all benefit? Your readers benefit by getting great information. You benefit by saving time. Is it any different than hiring a graphic designer or webmaster? Not in my opinion. Heck, most politicians don’t write their own speeches. They leave that to people who are professional speech writers.

Of course, you’d want to only use top-notch articles and not “sell-out” just to pump out blog posts or web pages quicker. We recommend you research thoroughly before choosing any ghostwriter or PLR service.

Here’s what to look for in a PLR service so you don’t waste your money:

  1. Make sure the articles are written well.
  2. Make sure that you know what topics you’ll receive (instead of some grab-bag of articles).
  3. Be sure that the people running the program have some experience in article writing themselves, so they know what they’re doing.

There’s no point in doing everything on your own, especially if you dislike writing. All successful business people outsource the tasks they are not good at or dislike. Check it out. It might take some pressure off you and allow you to spend more time with your kids. And, that’s definitely ethical.

Article written by: Nicole Dean is the owner of – where you’ll find high-quality PLR articles sold in very limited quantities. The PLR articles at EasyPLR are professionally written and professionally edited — top quality at an affordable price.

Little side note: This week Nicole is clearing out her inventory before moving over to a new shopping cart. Everything is 50% off her already reasonable prices.  It’s worth popping over to take a look.

I’m an affiliate for her products & trust her work. My affiliate link is and I make $2 or $3 with each sale that helps me purchase other cool tools to share with my community.  Thanks for clicking through.

Interested in learning more about PLR? Comment below and tell me a bit more about your business niche. I’ll gladly point you in the right direction of reputable sellers.

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  1. Avery Wilmer

    Great post, Nicole. I’m in the middle of launching my own PLR store. I’m excited and nervous at the same time. I like to think of PLR like buying a sewing pattern. I want the pattern but I’ll add my own personal flair to the design so it really does become one of a kind.

    • Loralee Hutton

      What a fabulous way to describe PLR. Love it! And I’m looking forward to checking out your new store when it’s ready.

  2. Aras Androck

    Whenever I buy PLR articles, I always end up rewriting the whole content.

    • Loralee Hutton

      I see the value in an 80% rewrite (changing the voice, tone, and style – especially for the web) but if you’re starting completely from scratch and writing 100% new, then wouldn’t it be wiser to save your cash & spend it on something you can use? I have personally purchased PLR that I couldn’t use (because I would need to start from scratch) but there is some really great, high quality content out there too. Like any industry, there are “good and bad apples”. Do you still purchase PLR Aras? I’m curious if you’d continue on with all the extra work involved.

  3. Karen Christensen

    Loralee! This is so interesting. I had never even heard of PLR. Ghost writing of course but not the idea of the PLR. Loved hearing your take and insight on this outsourcing option.

    • Loralee

      so glad I could share something new! I’m still surprised how many people hadn’t yet heard of it, when in my industry it seems to be common knowledge (and sometimes overused). Reminds me of a few other things I should probably blog about in the future too – just in case. Thanks for your comment & oh! Loved watching your wedding video last week. Stunningly beautiful.

  4. Sarah Yost

    Veddddy interesting. I have never considered doing this. I love running into an idea I haven’t already had. Lordy knows I’ve had about a zillion ideas along the way.

    • Loralee Hutton

      careful Sarah PLR can become a BSO in a very big way! 🙂

      **BSO = bright shiny object – for those who don’t know Sarah, it’s her specialty to help entrepreneurs with BSO syndrome

  5. Christine

    Beiing a ghostwriter myself I totally agree on all of the points above! We are offering a service, and in my case also great expertise on a specific topic. We can add great value to a site, but of course, you must agree on topic, length, price, tone and so on. Thanks for a great post 🙂

    • Loralee Hutton

      Cool, I don’t think I know any other ghostwriters. And yes, I highly value the expertise of people who research and create content on behalf of other people. I think it would be so challenging to write in someone elses voice / style & yet is often seems so effortless. I applaud you!

  6. Renee

    Lorlee and Nicole, thank you for sharing a wealth of information. I have heard of ghostwriters and always wondered what was the deal in using their content and how they might stay true to your voice. I like Bianca have never heard of PLR. I find it interesting that it is a service. And I agree that the number one advice is to make sure it is well written!

    • Loralee Hutton

      With PLR it certainly should be well written, but there have been times where I’ve been able to take PLR that was well researched & edited to my own style & voice so that the grammar & style no longer really mattered as much as the amazing backend work someone else had done for me already (at a very affordable price).

  7. Bianca

    This was insightful – thanks, Loralee and Nicole for sharing this. While I have heard of ghostwriters, I didn’t know about PLR and this post was helpful in differentiating the two. I now understand how/why people can benefit from this!

    • Loralee Hutton

      I hope you take it for a test spin sometime, and see if it helps you with your own work. I suspect it will.

  8. Megan

    This is really interesting! I also have never heard of PLR and will look into it for sure. The universe seems to be sending me all sorts of ideas on how to reclaim some of my time lately! Thanks for this information!

    • Loralee Hutton

      Ah yes! Reclaiming your time is so important. Especially for you Megan! In finding more time you’ll also be able to pass on your wisdom to others – people who already trust you to help with creating a better quality of life. Can’t wait to see what the next few months hold for you

  9. Tina Pruitt (

    WOW! I actually have never heard of PLR – so this was super useful! I really learned a few things in this post and really appreciate it as I start back down the path of some regular postings again! Thanks ladies!
    xo, Tina Pruitt

    • Loralee Hutton

      Let me know if you find any great PLR resources? I’ve follow some people regularly but I suspect you’ll find some other amazing ones in your field. Would love to hear about them & add them to a resource list. So glad you’ll be blogging more. Looking forward to it Tina

  10. Okto

    Hi Nicole and Loralee,

    Thanks for this post. I have had experience with PLR content and Yes I do agree Nicole said above that having specific topics is the best way we can take it.

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