Facebook has relaxed its rules about sweepstake-style contests, so make sure you familiarize yourself both with the Facebook promotion rules and any rules applicable to running sweepstake-style contests in your state, province or shire. (And you no longer have to use third-party Apps on Facebook.)
But sweepstakes aren’t the only way to go. When it comes to contest types, also consider running:
• Affiliate Holiday contests
• Photo contests
• Random Draws
• Instant Win
• “Best _________ ” (e.g. “Best three-line reason on why you deserve this prize.”)
You can also run email contests, contests on other social sites – and contests on your blog or website.
Don’t make the prize too big – but do make it irresistible to your target customer or client!