LB3 – Creating a high converting landing page

This is where it all really begins; creating a high converting squeeze page that directly communicates with your target audience and motivates them into subscribing to your list.

By providing solid information, and relevant content, you will quickly begin to establish credibility with your list members and a reputation as someone who is interested in providing high quality information and exceptional value.

A squeeze page is NOT designed to sell. It’s primary job is to convert traffic into confirmed subscribers and you need to keep this in mind when creating your page.

All you need is a simple HTML page you can set up on your website or blog on websites such as http://www.Wordpress.com or http://www.Blogger.com .

There are even free plugins for websites that are designed on the WordPress platform that will automatically insert an opt-in form on your website.

One of these services is available at http://www.CodeBanter.com

To help you create the most effective squeeze page possible, here is a quick overview of the most important elements that you need to include in your own squeeze page:

Compelling, Attention-Grabbing Headlines

Your squeeze page’s headline should be the very first thing that your visitor sees and therefore it needs to attract attention, draw them in and keep them focused long enough for them to become a confirmed subscriber of your mailing list.

Your headlines text size should be larger than the rest of the text on your page, and for increased exposure, consider adding color to your headline (red and blue works well).

You could also consider highlighting your headline and any sub headline that you use. You can use the  <h1> and <h2> tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert search engine crawlers that the enlarged text is important.

Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page, your opt-in box could be placed in a right column, with a bullet list of benefits featured in the main body of your page.

Content/Body

You should keep your content trimmed down so that it focuses only on the most important information that you have to share.

Avoid wordy squeeze pages that offer endless paragraphs of information.  Your squeeze page has ONLY one task, to convert visitors into subscribers and so you need to keep it clear, concise and of course, exciting!

You will want to split test your copy (including lengths) to determine what will increase conversion rates, but in the meantime, here is a quick overview of how to better structure your squeeze page content so that it is easy to read, understand and encourages subscriptions:

1) Use Bullet Points To Highlight Benefits

Bullet points emphasize important features and draw attention to the special aspects of becoming a subscriber of your list.

This is a great way to showcase the benefits of becoming a subscriber, and what they will receive, in return, for their subscription.

For example, if you were offering a report on the ‘Insider Secrets To Finding A Work At Home Job’, your benefit list could include:

  • Find out how to land a high paying telecommuting job even if you have absolutely no experience online!
  • Avoid devastating work at home job scams that circulate the industry and target people just like you!
  • Discover the #1 freelance website where 99.9% of new telecommuters are able to secure employment in their first week online.
  • Create a compelling resume that guarantees you stand out from the crowd and get noticed by top paying companies online!

2) Retain Focus At ALL Times

Eliminate any external links and keep your squeeze page focused.  You want to avoid distractions or in directing potential subscribers to external websites (or even internal pages on your site).

Their ONLY option should be to subscribe to your mailing list.  You don’t want to confuse them or deter them from your one objective;  getting that lead.

Avoid navigation menus, widgets, plugins, or links to articles.  Your squeeze page should be one-page long, feature your bullet list, headline, opt-in box and private policy.  Eliminate clutter and any information or content that is not necessary to securing the subscriber.

3) Strong & Clear Call To Action

If you want your squeeze page to successfully recruit new subscribers, you NEED to clearly direct visitors to fill out your opt-in form and confirm their request.

Do NOT assume that people know what to do. Remember, not everyone is likely to have experience with mailing lists, and so you need to directly instruct them as to how they are able to gain access to your free, high quality offer.

Just the same, you also want to direct them to confirm their request to you’re your list once they have entered in their name and email address.

If you are using a double opt-in format, you will NOT be able to communicate with subscribers who have not verified their request, so make absolutely certain that you are following up and instructing everyone to confirm.

(You can do this by automatically directing subscribers to a secondary page on your site that thanks them for subscribing and tells them that the final step is to check their email and confirm their request to join your list by clicking on the verification link sent out by your autoresponder system).

Just like your squeeze page, keep your confirmation page clean and crisp.  Avoid ANY external links at this point because you need your subscriber to follow your instructions instantly, eliminating any chance of them forgetting to confirm.

Your Incentive Offer

In order to entice your website visitors into subscribing to your autoresponder, you want to really take the time to consider a free incentive to maximize the number of visitors that you can convert into subscribers.

People are often leery about handing over their name and email address to a complete stranger. With so many Email Marketers spamming their lists with useless garbage, web users have become cautious about whose lists they join.

This is why you need to present an offer that is

absolutely irresistible.

You want to stand out from the crowd by taking them by the hand and saying “Look at what I can offer you!”, and in case they aren’t listening, a free incentive just may be the push they need to motivate them to take action and subscribe to your list.

It’s a very powerful way to generate a huge list of valid opt-in readers as well as begin the process of building a relationship with these subscribers.

When it comes to what you should offer your visitors, there are many different products format that work well, depending on your niche market.

You could offer:

  • Ø Free Report
  • Ø Free Ebooks
  • Ø Free Graphic Packages
  • Ø Free Tutorials
  • Ø Free Sample Chapter (from a paid product)
  • Ø Free e-Courses

You really want to spend some time evaluating your options when it comes to the giveaway (otherwise called a ‘bribe’), because it ultimately will be responsible for whether your squeeze page converts or fails.

When deciding on a squeeze page incentive, you want to determine what your target market is actually looking for, and simply giving them a high quality product that they can’t find anywhere else.

You can do this with a free report, ebook or a simple e-course that is set up to deliver training tools and resources on a weekly basis.

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