Offer a Holiday Coupon with a Lightbox Popup

Another tactic you can try: Instead of putting your coupon in a blog post, on a web page or in a sidebar, present visitors instantly with it via a Lightbox-style popup.

You can easily create these using sites like OptinMonster – but be aware that Aweber also now provides highly-flexible lightbox options.

The advantages are numerous, if you keep your offer colorful and simple – a straight “yes” or “no” decision.

• All your visitor’s attention is focused only on your coupon or offer

• Using a large button containing a call to action (e.g. “Take me there”) makes the process simple (and people are conditioned to click)

• They know they can easily get rid of it by clicking the “X” in the top right corner (or the “No Thanks” link)

• All other distractions are greyed out

You know your audience best. Will they find your lightbox coupon or offer annoying or compelling? Create an offer that’s well-targeted and well-researched, and your chances of acceptance increase.

Add attractive graphics to put them in the holiday mood, and your Lightbox Holiday offer becomes pretty irresistible to the right visitor.

Skills

Posted on

August 31, 2016

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