Step One: Deciding on your Goal
Step One: Deciding on your Goal There are two huge benefits running Holiday promotions can net you – increasing your income and generating new subscribers. Creating a goal for your Holiday campaign is essential. If you want specific results, you need to create a...Direct Postcard Marketing
You might also want to consider the personal touch with actual, physical Holiday postcards – particularly if yours is also a local business. Companies such as SendOutCards and Vertical Response specialize in helping you set up these types of campaigns. In fact, you...Holiday Contests and Sweepstakes
Facebook has relaxed its rules about sweepstake-style contests, so make sure you familiarize yourself both with the Facebook promotion rules and any rules applicable to running sweepstake-style contests in your state, province or shire. (And you no longer have to use...Offer a Holiday Coupon with a Lightbox Popup
Another tactic you can try: Instead of putting your coupon in a blog post, on a web page or in a sidebar, present visitors instantly with it via a Lightbox-style popup. You can easily create these using sites like OptinMonster – but be aware that Aweber also now...Facebook Offers
There are various ways to present offers on Facebook, but one of the simplest lies in just creating a Facebook Page built around your in-store Christmas Special – as Swiss Chalet, with its Festive Meal special. There is no coupon to redeem: The special “deal” is...Holiday Discounts
You can offer discounts in many of the way you offer coupons – in fact, you can position your Discount as a “Coupon Code” and call it a coupon. It would look like this in your email: Enter this coupon code at checkout to save $10 on your purchase – that’s...QR Codes
If your audience are heavy mobile users, you may want to boost your website coupon by creating a QR code that will take your visitors to the checkout location of your choice when they scan your code with their mobiles – straight to your… Landing page “Make a...HTML Email Coupons
Now we come to the part that most people skip straight to, when they plan their Holiday marketing (skimming over the research and content part). And that’s coming up with ideas for promotions your visitors and subscribers will love. If you’ve taken the...Step Two: Invest in Great Content
Your written content too should be innovative, original, fun, informative, useful, helpful and above all, tailored to your reader. By all means save time by purchasing PLR (private label rights) blog post packs. But keep in mind that your competitors will, in all...Step One: Invest in Good Artwork
The artwork in our two Aweber samples is top-quality, professional illustration. This means it is colorful, eye-catching, appealing and creates the right atmosphere. Aweber also steps up their artwork by making the background snowflakes slowly and softly fall. There...Putting Your Visitors in the Holiday (Buying) Mood
In Module 1, we spoke about optimizing your sites to reflect the holiday season and mood. Ironically, this is usually the first thing to go when we online entrepreneurs start to stress about the holiday season. Focusing on other seemingly more urgent activities and...Step Two: Putting Your Results to Work
Once you have the results of your surveys, polls, emails or posts, you can immediately begin to create your holiday product or offer with confidence. It can be a free offer (used as a sign-up incentive to add people to your list), which you can wrap up as a “Christmas...Step One: Easy, Quick Research
Especially around the Christmas season, what people end up being most short of is time. If yours is a B2B site, offering any sort of client services, decide how you can best save your clients time and simplify something for them. If you can supply something that saves...Finding Out What They Want
Short description of your first lesson.