I was never a big fan off google reader (an rss reader).
In fact, I didn’t understand why people would choose to subscribe to a blog via RSS instead of signing up for regular email updates.
Until this month.
I can’t even put my finger on the exact moment I came to this realization. It’s really been a combination of influences.
Maybe it was the conversation in a FaceBook group. Started by someone who never, ever subscribes to an email list, because she only reads blog posts in her rss reader.
Maybe it’s my exhaustion, every time I think of creating a blog post…
Because I know that it also means I will need to create;
- compelling graphics
- post a million times in social media
- write another clever email to my email list
- with an equally compelling subject line.
Maybe it’s because I’ve noticed a steady decline in revenue after shifting to primarily communicating by email vs blogging – under the assumption that I can reach a more targeted audience if they’ve signed up to hear from me.
Or, maybe it’s simply because I was starting to realize I was so busy reading emails in my inbox, that I almost never click through to read the full blog post.
Whatever the reason, I installed Feedly on my tablet a couple of months ago. And since then have noticed that the favorite part of my day is when I get to curl up with a cup of coffee & read through new blog posts.
These blog posts aren’t competing with other messages in my email inbox, to catch up with current trends, thought leaders or really clever tutorials. Instead, I can truly absorb the content, share the ones I believe other people will benefit from, bookmark posts I’d like to read again sometime. And mark the rest as “read”.
And that’s when I started to realize that focusing on list building first and foremost, might actually be a big problem – for me anyway. I’d much, much rather build a relationship with people first. Share what I know….
Share my opinions and start a conversation. And then – if there’s a great connection – invite people to stay engaged via email.
Is rss still relevant in 2014? For me it is, yes. In fact, I’m actually experiencing it for the very first time. And I think I finally get it.
If you’re an rss reading guy or gal, feel free to add me to your reader! I’ll try not to disappoint.