Earlier this week my inbox blew up with messages from entrepreneurs who were obviously scared that Gmail might destroyed their business model (or something very much along those lines - blew up might be a bit of an exaggeration). I have a really really hard time believing that any business is this reliant on another company, even the big Google. At first I read the notes & then I just started deleting them, one by one. Occasionally unsubscribing to the lists I wasn't really clicking with anyway. The ones that told me I needed to immediately do something to the way I managed my own email account, to make sure I didn't stop getting their emails. And going even one step further, telling me I must send a message to my own email list, telling them to do the same thing.
I could smell the fear. And I raised my hand up in my own frustration and wrote this post on my Facebook Wall.
The conversation (agreeing and disagreeing) was quite interesting, and if this is news to you, you'll find some interesting tidbits there. (especially from my wise friend Nikole from ThatSuperGirl.com - we choose to disagree & still be friends)
Will I buy into sending a mass email to my email list telling them what to do?
No way! Not on your life.
Even if it means some people won't see messages I send.
Today I've seen a huge flux of others writing about their thoughts on this topic. Some are great & funny reads. Some are packed full of fantastic stats and information. And I thought I'd start collecting them here on this page, so I can reference them later.
I'm using List.ly to update this list on the go. If you don't see a list below, click refresh on the page. Sometimes it plays a disappearing act. Feel free to add yours to the list too. little pink button, I believe
As business problems go, this one seems really small to me. We learn to adapt as human beings, entrepreneurs and creatives. It isn't the first time, or the last time we've had to make some kind of adjustment because a big company made a change that impacted business. Maybe this lackadaisical attitude comes from my years on the other side (in the software industry), I'm not sure.
Regardless, I'm not at all scared. It's just part of business. We adapt and change on a dime if needed.
Back to regular scheduled programming?
p.s. Please do add your resources to this list. It would be fun to have