What do you do? Determining your niche

by | Apr 6, 2012 | Business, Tools | 5 comments

Part 1

I’m going to start out this post by saying I’m not the best person on the planet to answer this question. Why? Because I’ve changed my business focus so many times in the past several years while looking to find my ideal niche, that I’ve left peoples heads spinning (my own included).  But here’s what I know.

  1. It’s essential to clearly define who your ideal customer avatar is, and what he/she needs
  2. Not being able to clearly verbalize your ideal niche is like leaving the drain open in your kitchen sink and wondering why it never, ever fills with water (you lose sales opportunities)
  3. Getting it “right:, isn’t as easy for some people as it is for others.  Especially for people who are ‘multi-talented’ and ‘multi-passionate’.

So, what’s a girl (or guy) to do when they start to notice sales opportunities slipping through their fingers, or that people are giving them the ‘glazed over look’ when listening to their business story?

A lot of people recommend starting with your “Why”. There’s an amazing book, and body of work created by Simon Sinek that explains this much better than I ever could.

I’m working with a coach (as I always do) and she’s trying to get to the bottom of this, once and for all.  Today she asked me about a program I offer called WordPress Play Day. It’s something I really enjoy. The people who participate rave about it. But her question to me was:

What is the genesis of the group? I mean, what prompted you to start it? Does it fit into a larger revenue model and if so, what is that model? If not, why not?

And I’m wondering, can you relate to conversations like this?  

Do you DO something in your business that just naturally falls into your lap, but you didn’t “PLAN” for it?

Here’s the short version of my response:

Is it part of my big vision? Yes and No. I’ve always worked this way.  I’ve been naturally doing this for years, through the CatchUp Day Bookkeeping program, and The Bookkeeping Club before it. I had found over time that people “Get Things Done” when I’m in the room with them that otherwise sit in piles on their desks for weeks & months (They could barrel through months of backlog with me just sitting there.).  But it wasn’t cost effective for me to sit in their offices while they worked. (Or maybe I just felt guilty charging them for my time while they did the “hard work”?) And so I created programs that leveraged my time, and helped them get the things done in their business that needed to get done (in this current case, spending a few hours dedicated to working on their WordPress Websites)

It’s one of the things I’m naturally good at, but don’t necessarily know if I want to brand myself in this role. So yes, I LOVE it. But I wouldn’t love it if I did it every day.  I have so many other things I’m passionate about too.

And so my “niche” question is still being clarified. There is still more work to be done. And then again, it might be right in front of my face & I just can’t see it.

Have you ever been in this situation? Are you multi-passionate? Full of great ideas, lots of talents and skills, but haven’t yet found the ‘perfect way’ to offer it to your ideal client?

I’d love to hear your story. Share below, send me a twitter message or email me.

And if you’d like to stay in touch and find out how the story unfolds, I invite you to sign up for my newsletter. Part 2 later this month.

(currently I only send out a weekly blog update – I promise not to overfill your inbox with messages)

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  2. Jan

    I can totally relate! My business is still a bit airy fairy and needs tightening up – it is a difficult one to pin down when I love so much of what I do and with different client types. I know I need to though, but can’t see myself as “just one thing”.
    Finding something that I love, is scalable and doesn’t rely on me being in the room, or doing it for my clients is something I am pondering at the moment.
    Best of luck finding your “niche” too 🙂

  3. Kim Wende

    I can totally relate to you on this. I have so many interest and so much knowledge that it has been hard for me to narrow things down. I do understand that it is important to do that so I too am working hard on this. Best of luck to you.

  4. Dee Ankary

    You can be multi-faceted, and as long as what you do is scalable, it will work out just fine.

    The problem I find is that while I enjoy coaching and consulting for newly self-employed clients (a plan I just fell into), the time investment does not scale.

    I will join you and continue pondering the question till the end of April – the deadline I’ve given myself for sorting it out!

    Thought-provoking piece – thank you.


  5. Eleni Poulakou

    How about accepting that you have different passions and creating two or more different blogs about them?
    Then, you can always find ways to connect those interests and those blogs.

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