What if nothing works?

by | Jul 2, 2013 | Blog Challenge, Business, Travels | 1 comment

The Camping Trip

The Camping Trip

There are some things in life I’ll likely never understand.  Like why I sometimes notice rainbows, and other times I don’t. Why sometimes life and business is hard work & other times it’s almost effortless.  Like being swept down a fast moving ocean,  just on the edge of feeling like it’s out of control.

My best guess is that I would be bored if life was predictable. In fact, that’s probably the reason  I’m an entrepreneur instead of in a really practical & stable accounting position.  With health benefits, regular vacations & lots and lots of meetings.  My life is no longer anything like that. But it’s also not always greener on the other side of the fence. It’s not a direct polar opposite of the stereotypical “job” life.

Take this past week as an example?  Where I knew all week I needed to create an influx of cash before heading to Portland for WDS, and for whatever reason kept drawing a complete blank.  Wishing on the stars that someone would just tell me what they needed. Because I would happily create it for them & sell it. I just didn’t want to put something together that no one wanted.

So, what did I do instead?  Pretty much nothing.

I thought about it  – a lot.  And then I did what I always do. I showed up in my online communities and listened between the lines of conversations. And I heard from one person, and then another a common theme.  The only problem is that I didn’t actually have a solution to this problem.  Not something I could imagine packaging up as a solution – because the results would vary so wildly. It just didn’t seem possible.

So instead I went back to a tried and true method of having a “Fire Sale”.   I put everything in my online store on sale for 48 hours.

It didn’t work! I made a grand total of $3.00 from that sale.

But in the midst of taking that action step I had an ‘aha’ moment. I could, in fact, find a way to create a mini-version of one of the problems I knew people were struggling with. I did a quick gut check in- and, I threw together the fastest sales page (or shopping cart description) I could. Just moments before heading out to a weekend camping trip (that truthfully I didn’t feel I deserved, because I hadn’t worked hard enough this week, or made enough money – I know! It sounds a bit crazy to me now too).

I added this item to my shopping cart.  Made a few comments in some online groups, sent a message to a select group of people on my email list & handed over the keys of my virtual office to my VA (email passwords & facebook messages).

hammock campingAnd wouldn’t you know it? The program sold out.  Actually, more than sold out. I didn’t set the inventory up right on my shopping cart and sold an extra 10 spots.

It really seems to be an unusual ebb & flow.  Part guessing & lots and lots of action.

Had I sat around thinking for another 2 days, instead of putting an offer out, I would never have known how many people really craved the solution I was offering.

What action are you taking today? Not busy work, but action that connects you with your ideal customer.  It doesn’t need to be a “success” . Even failures lead us closer to our dreams, if we don’t spend too much time wallowing in the muck.



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1 Comment

  1. Debra Jason

    Thanks for sharing that Loralee. I’m learning to “trust the Universe” more. Put something out there, good energy, and an intention and it will all work out.
    Some days, it just doesn’t come together and I begin to question “why?”
    Then, there are other times when everything falls into place.
    Cool that it happened for you.
    Thanks again!